About Us - PAG

Creating the Best Batteries in the World

Power, Innovation & Quality

PAG is the original designer and manufacturer of high-end batteries and chargers for cameras and accessories used mainly for broadcast acquisition, video production and digital cinematography.

The company is now best known for its intelligent linking battery systems which are the choice of camera professionals worldwide.

PAG products are conceived and constructed in the UK, using patented technology that is designed to assist you in your work.

The company’s commitment to quality, reliability and durability ensures that its batteries provide the longest possible working life. This is backed by a 2 year warranty, and in some cases 3 years, with unlimited cycles during that period. This combination makes PAG batteries the best value for money in the industry.

PAG Li-Ion batteries are tested to UN 38.3 standard by Intertek Group PLC, to comply with IATA air transport regulations.

The company’s quality management system is approved to ISO 9001:2015 standard.

High quality, innovative products designed to make your job easier

Image courtesy of 16oz Studio Ltd.

PAG Gives You...

• An unsurpassed safety record.

• 50+ years of specialist knowledge.

• Full technical support provided throughout the product’s lifetime.

• Direct contact with the in-house product designers.

• A more sustainable approach that allows you to re-use battery modules.

• Fast turnaround on service and repairs.

• An international network of authorised service centres.

• Air transport advice when you travel with PAG batteries.

• A recycling program for expired PAG batteries.

Image courtesy of of 16oz Studio Ltd.

The History of PAG

PAG was founded by Chief Executive Alan Lavender, in 1968. It was Alan’s technologically advanced post-production equipment for film that built the company during the 1970s.

Portable power demands for the first electronic news gathering cameras in the 1980s led PAG to develop the industry’s premier battery belts, as well as one of the first battery mounting systems (PAGlok), which was adopted worldwide.

Throughout its history, PAG has been a trailblazer for many broadcast battery innovations, including: microcomputer-controlled fast charging; run-time information displayed in the camera viewfinder and on the battery; and now intelligent batteries that can be linked for charging and discharging.

Paul Lavender (Alan’s son) is PAG’s Engineering Director and head of the company’s Research and Development Department. Paul specialises in software origination and has more than 25 years experience designing battery and charging products for PAG. The innovative, patented technology found in the PAGlink battery system originates from Paul and his team.